Consider how illustration can uplift Highspots visual language

Initial illustrations are disjointed, miscommunicating intention and lacking currency

Create an illustration system with standards and guidelines to inform and unify creations. Create a library to be used by marketing and product stakeholders and scaled within the greater org. 

Outline parameters, create a guide to discuss cases and update asset library

Visual Design Lead

Company-wide adoption, marketing and product alignment + usage. Enabled VisD team to create and add to system