21/22 K2 Snowboarding Season
Scope
K2 Snowboarding seasonal direction for all product—snowboards, boots and bindings
Problem
Outperform prior product season, and make stronger connections with core audience, while working solo
Intention
Create a cohesive collection with an art-focus, to innervate the brand and visually communicate its currency and legacy
Approach
Develop a global direction, apply direction through all product, while performing cost savings models
Role
Design and art direction, graphic and production Design
Impact
Accomplished intention while saving the company 600k in production
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