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ReachNow

Scope
ReachNow was a carsharing service operated by the BMW Group in Washington, Oregon and New York. 
Problem
Non-existent onboarding experience. 
Intention
Create a personal onboarding experience within strict brand system. 
Approach
—Flushed out Art Direction concepts
—Confirm stakeholder final approval
—Dev Handoff in collaboration with UX Manager
Role
Visual Design
RN-iphoneX-final
RN-BEFORE-PHOTO-01
P90315123_highRes_reachnow-became-the-
OnboardingConcepts
graphic_design_designer_branding_web_seattle_fremont_south-lake-union_bellevue_ballard_laser_visual_ui_ux_mobile_app_reachnow2-01
RN-01-1
graphic_design_designer_branding_web_seattle_fremont_south-lake-union_bellevue_ballard_laser_visual_ui_ux_mobile_app_reachnow3-01
graphic_design_designer_branding_web_seattle_fremont_south-lake-union_bellevue_ballard_laser_visual_ui_ux_mobile_app_reachnow4
graphic_design_designer_branding_web_seattle_fremont_south-lake-union_bellevue_ballard_laser_visual_ui_ux_mobile_app_reachnow7
graphic_design_designer_branding_web_seattle_fremont_south-lake-union_bellevue_ballard_laser_visual_ui_ux_mobile_app_reachnow1
graphic_design_designer_branding_web_seattle_fremont_south-lake-union_bellevue_ballard_laser_visual_ui_ux_mobile_app_reachnow-hero
Sans
SSM Iconography

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